1 00:00:00,150 --> 00:00:04,800 I also want to take a minute to talk about YouTube thumbnails, because this is super, super important. 2 00:00:04,810 --> 00:00:09,480 Now, one of the best things that you can do to increase your views, your subs and your potential revenue 3 00:00:09,480 --> 00:00:12,120 on YouTube is create better thumbnails. 4 00:00:12,150 --> 00:00:17,460 Now, this is an older video and not an example of a good thumbnail, but I used to create all my thumbnails 5 00:00:17,460 --> 00:00:19,290 kind of like this with this kind of theme here. 6 00:00:19,290 --> 00:00:25,410 So they're branded since, you know, I've probably about a month or two ago, I've really been kind 7 00:00:25,410 --> 00:00:31,050 of delving into creating better, higher production quality thumbnails, and it has paid off in ridiculous 8 00:00:31,230 --> 00:00:31,850 dividends. 9 00:00:31,860 --> 00:00:33,870 Now, one of the best things that you can do. 10 00:00:34,020 --> 00:00:38,400 One of the most important metrics that the algorithm looks like looks at and we already touched on, 11 00:00:38,400 --> 00:00:40,650 you know, session start in session stop time. 12 00:00:40,830 --> 00:00:44,880 But one of the other most important metrics is click through rate, right. 13 00:00:44,900 --> 00:00:49,980 So how many times people click on your potential video compared to other videos like it? 14 00:00:49,980 --> 00:00:53,850 So if YouTube is serving me all these potential videos, let's click on one one video right here. 15 00:00:53,850 --> 00:00:54,090 Right. 16 00:00:54,780 --> 00:00:55,980 So we're watching this video, right? 17 00:00:56,370 --> 00:01:00,930 Well, what YouTube is going to do is it's going to measure your videos, click through, rate up against 18 00:01:00,930 --> 00:01:02,880 other potential videos that it's competing against. 19 00:01:02,910 --> 00:01:07,500 So if we go on to the side, let's hide this for a second, can we? 20 00:01:08,760 --> 00:01:15,700 We had this there we go and we go to the side right here, right, and it's showing us, OK, 38 moments 21 00:01:16,030 --> 00:01:19,150 from from this soccer video, this soccer video, this soccer video. 22 00:01:19,150 --> 00:01:19,460 Right. 23 00:01:19,630 --> 00:01:21,850 All these are competing clickthrough rate wise. 24 00:01:21,850 --> 00:01:27,100 So how how many times people click on these as opposed to the other ones or other related videos that 25 00:01:27,100 --> 00:01:33,220 are being served in similar spots on YouTube is going to make a huge difference if 46 percent of people 26 00:01:33,220 --> 00:01:37,480 click this video and only five percent of people click this video, well, which video do you think's 27 00:01:37,480 --> 00:01:41,770 going to rank higher in search results and suggested and thus be served to more people? 28 00:01:42,220 --> 00:01:43,470 The higher click through it one. 29 00:01:43,480 --> 00:01:43,750 Right. 30 00:01:43,990 --> 00:01:48,610 So what happens is you get pushed up against like a video and goes against video B and you're maybe 31 00:01:48,610 --> 00:01:48,970 video. 32 00:01:49,090 --> 00:01:49,390 Right. 33 00:01:49,570 --> 00:01:50,780 And you have a higher click through rates. 34 00:01:50,780 --> 00:01:53,590 So you get suggested more than video and video B falls off. 35 00:01:53,780 --> 00:01:58,300 Then what happens is it measures you up against video C and maybe you have a higher click through rate 36 00:01:58,300 --> 00:01:59,980 than video C and video C falls off. 37 00:02:00,130 --> 00:02:04,240 So then you're getting suggested in all those video B spots, all those video C spots, and then you're 38 00:02:04,240 --> 00:02:07,900 going to go up against video D, and if that has a higher click the rate, then you're going to fall 39 00:02:07,900 --> 00:02:12,280 off and it's going to take all your spots basically and your suggested views are going to diminish. 40 00:02:12,400 --> 00:02:15,910 And that's how suggested click through rate works basically. 41 00:02:15,920 --> 00:02:21,220 So one of the best things that you can do is increase your thumbnail, click through rate by increasing 42 00:02:21,220 --> 00:02:22,900 the quality of your thumbnails. 43 00:02:22,930 --> 00:02:27,040 Now, one of the things that I've been using recently is basically a group of templates. 44 00:02:27,040 --> 00:02:29,620 And of course it's Roberto Blake's starter kit. 45 00:02:29,620 --> 00:02:33,760 I highly, highly, highly recommend that you grab the starter kit. 46 00:02:33,910 --> 00:02:35,700 I use it myself in all my videos. 47 00:02:35,710 --> 00:02:40,030 If you go look at my latest videos, you'll see a lot of different ones have the same themes because 48 00:02:40,030 --> 00:02:41,380 they're all the same templates. 49 00:02:41,380 --> 00:02:44,160 And Roberto Blake obviously is the YouTube that's very popular. 50 00:02:44,600 --> 00:02:48,430 He he's a graphic design background, so he's very, very good at creating thumbnails. 51 00:02:48,520 --> 00:02:53,800 And basically what it is, is it's like a it's it's a package of like it's a course and it's a package 52 00:02:53,800 --> 00:02:57,910 of like 100 different thumbnails that you can basically they're just kind of like templates. 53 00:02:57,910 --> 00:02:58,150 Right. 54 00:02:58,150 --> 00:03:02,680 So it's not just one thumbnails, it's like a thousand thumbnails because it gives you the ability to 55 00:03:02,680 --> 00:03:07,990 kind of plug and play different text into that that part so you can kind of swap the text out in a certain 56 00:03:08,350 --> 00:03:08,860 position. 57 00:03:09,040 --> 00:03:13,240 You can also swap a picture out in a certain position, and it really, really helps you level your 58 00:03:13,240 --> 00:03:14,370 thumbnail game up. 59 00:03:14,380 --> 00:03:15,520 Like I said, I use it myself. 60 00:03:15,520 --> 00:03:16,760 I'm not just suggesting it to you. 61 00:03:16,780 --> 00:03:20,920 I use to Buddy and Roberto Blake's starter kit every single video myself. 62 00:03:20,920 --> 00:03:23,080 So I'll make sure to link that on the side as well. 63 00:03:23,080 --> 00:03:26,680 Those will also be linked both to Buddy and Roberto starter kit at the end of the course. 64 00:03:26,680 --> 00:03:27,940 But enough on that. 65 00:03:28,240 --> 00:03:33,490 Now, one of the other tips and tricks that nobody does that I want to give you is saving your video 66 00:03:33,490 --> 00:03:35,860 thumbnails as keywords, right? 67 00:03:35,860 --> 00:03:37,510 You're doing all this keyword research. 68 00:03:37,720 --> 00:03:41,200 Why not save your video thumbnail as keywords? 69 00:03:41,200 --> 00:03:44,050 So that would rank your metadata because that's what it is. 70 00:03:44,050 --> 00:03:47,380 If you basically what your your video file is. 71 00:03:47,380 --> 00:03:47,680 Right. 72 00:03:47,680 --> 00:03:52,420 So what your actual video file is saved as when you upload it, not your title. 73 00:03:52,420 --> 00:03:55,420 What your video file is called is metadata. 74 00:03:55,420 --> 00:03:55,690 Right. 75 00:03:55,690 --> 00:04:02,500 If it's if your video file is also saved as potential keywords, that's also going to help you rank 76 00:04:02,500 --> 00:04:03,700 for those potential keywords. 77 00:04:03,700 --> 00:04:08,470 Right now, if you're at your video, thumbnails also saved as those potential keywords. 78 00:04:08,620 --> 00:04:11,710 That's also metadata that's going to help you rent for those potential keywords. 79 00:04:11,710 --> 00:04:18,730 So in a perfect world, a video that or a description that doesn't have a video, if that's keywords 80 00:04:18,730 --> 00:04:22,870 and it's just like video one and a thumbnail that just doesn't have any keywords. 81 00:04:22,870 --> 00:04:25,030 And it just saved us like thumbnail for a YouTube video. 82 00:04:25,030 --> 00:04:25,300 Right. 83 00:04:25,630 --> 00:04:31,990 That's going to rank a lot lower than the same exact video that has the video saved as potential keywords 84 00:04:31,990 --> 00:04:33,310 like how to buy YouTube subscribers. 85 00:04:33,310 --> 00:04:38,710 1019 is literally what the video is called as well, and that's titled in your computer, same as the 86 00:04:38,710 --> 00:04:39,190 thumbnail. 87 00:04:39,190 --> 00:04:43,480 So one of the ways that I do this, to give you an example of exactly I do this is will go over to Cannava 88 00:04:43,690 --> 00:04:47,830 because I'm not going to upload Photoshop right now because it's going to take a while to kind of update 89 00:04:47,830 --> 00:04:48,250 and stuff. 90 00:04:48,550 --> 00:04:51,460 So put simply, if I wanted to name it like this, right. 91 00:04:52,450 --> 00:04:56,590 This is, I believe, an ad I was running or something I was throwing on top of one of my videos. 92 00:04:56,590 --> 00:04:56,770 Right. 93 00:04:56,770 --> 00:04:59,110 Let's let's pretend that this is a thumbnail that I created. 94 00:04:59,110 --> 00:04:59,380 Right. 95 00:04:59,380 --> 00:05:00,700 You'll see free training right here. 96 00:05:00,700 --> 00:05:04,870 So instead of naming this like YouTube video or free training, what I would want to go is I want to 97 00:05:04,870 --> 00:05:05,800 go ahead and name this. 98 00:05:05,830 --> 00:05:08,410 The key words to the video is actually creating. 99 00:05:08,410 --> 00:05:13,210 So if this was about like how to grow as an entrepreneur, maybe I did keyword research and I realized 100 00:05:13,210 --> 00:05:15,280 like like entrepreneurship. 101 00:05:15,280 --> 00:05:16,450 Essentials was a keyword. 102 00:05:16,450 --> 00:05:19,540 So I would name an entrepreneur, ship essentials. 103 00:05:20,410 --> 00:05:37,900 And maybe then you know how to succeed as an entrepreneur printer with no money and no experience and 104 00:05:37,900 --> 00:05:44,020 how to escape the nine to five or nine to five boom. 105 00:05:44,020 --> 00:05:44,800 And I'm to save it. 106 00:05:44,800 --> 00:05:46,150 Is that why am I going to save it? 107 00:05:46,150 --> 00:05:52,030 Is that because then obviously the firewall, the thumbnail file is going to be titled, is that someone 108 00:05:52,030 --> 00:05:57,850 I uploaded to YouTube as my thumbnail that's going to give YouTube more metadata, more information, 109 00:05:57,850 --> 00:06:01,540 literally, as you see right here, it's saved as entrepreneurship, essentials, how to succeed as 110 00:06:01,540 --> 00:06:02,980 an entrepreneur with no money, no experience. 111 00:06:03,280 --> 00:06:06,810 It's going to give you two more metadata, more keywords to potentially rank me for. 112 00:06:06,830 --> 00:06:07,090 Right. 113 00:06:07,090 --> 00:06:07,930 So that's a little. 114 00:06:08,460 --> 00:06:13,380 A little tip that not like practically nobody does that you can use to your advantage to rank higher 115 00:06:13,530 --> 00:06:17,040 when you're actually filling out your thumbnails and your YouTube description.